Writing a Business Plan for African Markets

A business plan for Lagos, Nairobi, or Accra should prove you understand the market you operate in, not copy a generic template. Essential sections: • Executive summary — problem, solution, traction, and ask in one page. • Market — size using local data; note payment behaviour and distribution channels. • Operations — registration status, team, and how you deliver on low-bandwidth infrastructure. • Financials — 12–18 month projections in local currency with USD notes where needed. • Milestones — what funding unlocks and how you will measure success. Pair this with Country Intelligence on MaxWith for registration steps in your market, then filter Opportunities by stage.